Privacy Policy

NO FAIT LLC • Effective Date: February 12, 2026

1. Introduction

NO FAIT LLC (“NO FAIT,” “we,” “our,” or “us”) operates nofait.com and related AI-driven advertising technology services (the “Services”).

We are an AI-first advertising technology company that provides:

  • Programmatic advertising optimization
  • Audience modeling and data enrichment
  • AI-powered digital presence optimization
  • Autonomous AI agent-based marketing tools

This Privacy Policy describes how we collect, use, disclose, and protect personal information in connection with our website and Services. This Policy applies to individuals located in the United States, including California residents.

2. Categories of Information We Collect

We collect the following categories of personal information:

A. Information You Provide Directly

  • Name
  • Email address
  • Phone number
  • Company information
  • Account login credentials
  • Communications submitted through contact forms

B. Client-Provided Data (Business Customers)

Our business customers may provide first-party customer data for enrichment, modeling, and advertising activation. This may include:

  • Identifiers (name, email, phone, device identifiers)
  • Demographic information
  • Commercial information
  • Transaction data
  • Advertising identifiers

We process this data as a service provider or business partner, depending on the contractual relationship.

C. Automatically Collected Data

When you visit our website:

  • IP address
  • Browser and device information
  • Cookies and tracking technologies
  • Usage behavior
  • Referring URLs

D. Inferred and Modeled Data

Using AI systems and data modeling techniques, we may generate:

  • Audience segments
  • Propensity scores
  • Behavioral inferences
  • Marketing attributes

These inferences are used for advertising optimization and audience enhancement.

3. How We Use Personal Information

We use personal information to:

  • Provide and improve our AI-driven advertising platform
  • Enrich and model customer datasets
  • Operate programmatic advertising campaigns
  • Optimize website performance and user experience
  • Analyze campaign effectiveness
  • Develop and train AI models
  • Detect fraud and protect security
  • Comply with legal obligations

We do not use personal information for purposes materially different from those disclosed without appropriate notice.

4. Data Broker Disclosure

NO FAIT may qualify as a data broker under applicable state laws, including California law.

We may:

  • Enrich datasets with third-party attributes
  • Share or license audience segments
  • Facilitate advertising activation across platforms

California residents may opt out of the sale or sharing of personal information as described below.

5. Disclosure of Personal Information

We may disclose personal information to:

  • Advertising platforms and DSPs
  • Data partners and enrichment providers
  • Cloud hosting providers
  • Analytics vendors
  • Fraud detection and security providers
  • Legal authorities when required

We require service providers to contractually protect personal information.

6. Cookies and Tracking Technologies

We use cookies, pixels, SDKs, and similar technologies to:

  • Analyze traffic
  • Improve user experience
  • Measure advertising performance
  • Enable cross-device recognition

You may disable cookies via browser settings; however, certain features may not function properly.

7. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect
  • Access your personal information
  • Delete your personal information (subject to exceptions)
  • Correct inaccurate information
  • Opt Out of the sale or sharing of personal information
  • Limit Use of Sensitive Personal Information (if applicable)
  • Non-Discrimination for exercising rights

8. Do Not Sell or Share My Personal Information

To exercise your opt-out rights:

Email: [email protected]

We will verify your request and respond within the time required by law. Authorized agents may submit requests on behalf of California residents.

9. Data Security

We implement administrative, technical, and organizational safeguards appropriate to the nature of the information processed, including:

  • Access controls
  • Encryption in transit
  • Role-based access
  • Monitoring and logging

No system is 100% secure, but we take commercially reasonable measures.

10. Data Retention

We retain personal information only as long as necessary to:

  • Provide services
  • Meet contractual obligations
  • Comply with legal requirements
  • Maintain legitimate business purposes

11. Children's Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this Privacy Policy. Updates will be posted with a revised effective date.

13. Contact Information

NO FAIT LLC
Email: [email protected]

https://nofait.com